Our Story

Our story starts in 2016, when Maria Papathanasiou Arones founded OUTSTAND with a simple but ambitious goal: to help brands stay relevant and build something that lasts. From the beginning, we’ve focused on more than just visibility. We partner with brands that want substance, clarity, and real cultural connection across fashion, beauty, hospitality, culture, contemporary lifestyle and beyond.

What sets us apart is how we work. We balance instinct with structure, so brands can evolve with confidence, without losing what makes them recognizable. In a world that’s constantly shifting, we at OUTSTAND believe that to stay relevant, you need depth, direction, and a clear, recognizable identity.

We offer a dynamic suite of services designed to make brands impossible to ignore. Our offering spans strategic communications, media relations, content development, brand storytelling, and experiential events, designed to work as standalone solutions or as part of an integrated framework. From launch strategies and press positioning to creative concepts, influencer collaborations, and live experiences, we design and deliver tailored services that amplify visibility, strengthen perception, and support long-term growth.