Radisson Hotels: Global Brand, Local Stories
OUTSTAND was brought in to elevate Radisson Hotel Group’s presence in Greece positioning it as a global hospitality leader, while bringing each hotel to life as a distinct lifestyle destination.
STAYS WITH DISTINCTIVE CHARACTER
The strategy went beyond brand recognition, focusing on what makes each property unique. From the urban pulse of The Social Athens Hotel and Radisson Blu Park Hotel Athens to the Cycladic elegance of Radisson Blu Euphoria Mykonos and Zaffron Resort Santorini, and the laid-back coastal energy of Radisson Resort Plaza Skiathos, every hotel was brought to life with its own voice, mood, and story.
To support this shift, OUTSTAND led a multi-layered communications approach, blending traditional PR with digital storytelling and culturally relevant collaborations. Influencers, media, and creatives were engaged to capture each property through an authentic, on-the-ground perspective, while PR events, brand partnerships, and curated shoots kept the narrative fresh and visible.
The result was a more dynamic and differentiated presence for Radisson Hotel Group in Greece, driving awareness and consistent engagement with modern travelers.
