SWAROVSKI: Adding More Sparkle
When Swarovski decided to dial things up, OUTSTAND stepped in to manage the PR and strategic communications for Swarovski in the Greek market, supporting the brand during a new phase of repositioning. OUTSTAND enhanced Swarovski’s contemporary, fashion-forward image through renewed influencer collaborations, strategic media relations, content production and premium brand activations.
A SHINY NEW IDENTITY
The goal was to spark conversations and stay firmly in the spotlight as Swarovski entered a new phase of brand repositioning, aiming to express a bolder and more contemporary identity that combined its heritage in craftsmanship with stylish creative direction. At the core of OUTSTAND’s approach was the gradual evolution of the brand’s collaboration ecosystem, introducing creators and personalities who reflected Swarovski’s renewed aesthetic and could authentically communicate its new positioning to fashion and digital audiences.
A MODERN GLOW-UP
Through dedicated video and content shoots, OUTSTAND ensured visual consistency, elevated aesthetics, and cohesive storytelling across influencer campaigns.
The renewed collaboration ecosystem, combined with ongoing media and influencer activations contributed to consistently achieving the brand’s media objectives.
