ABOUT YOU: Rethinking Greek Shopping

OUTSTAND led About You’s entry into Greece, orchestrating multi-phase PR and influencer campaigns. From creator collaborations to producing a headline-making launch event from scratch, the team generated buzz for the online platform offering 2,000+ brands, securing strong visibility across fashion and digital media.

As one of Europe’s leading fashion e-commerce platforms, the goal was to generate a powerful wave of social visibility that would build anticipation, drive conversation, and position About You as the brand to watch.

OUTSTAND managed the full experience from talent-sourcing and negotiations to content direction and campaign rollout. The campaign peaked with a large-scale launch event that showcased OUTSTAND’s gamut of services: from concept creation to location scouting, coordinating with the production team and event management.

OUTSTAND’s strength as a one-stop shop is what clients like About You seek. More than 200 social media stars, celebrities and journalists celebrated the lift-off to Greece’s new shopping destination, making it one of the most-talked about influencer gatherings in Greece on social and traditional media. Packed with immersive installations and shareable moments, About You’s launch is a benchmark in the industry for  capturing a considerable market share of voice in a limited amount of time through multi-phase PR campaigns.