COS: The Greek Edition
COS chose OUTSTAND as its strategic partner in Greece to shape key retail moments into bold fashion and cultural statements. From launching e-commerce locally to opening flagship stores and staging a global runway show at the Dionyssos Marble Quarry, the brief was to craft culturally plugged-in brand moments that would deepen COS’s connection with the local fashion community.
THE GAME PLAN
Every activation reinforced COS as a benchmark in contemporary design while building connections with media, creatives, and the wider fashion scene. OUTSTAND drove impactful, well-timed brand moments, starting with the e-commerce launch, amplified via influencer partnerships, product seeding, and press outreach, followed by Athens retail milestones: the first COS store at Golden Hall and the flagship opening on Ermou Street.
STANDOUT MOMENT
And then, the showstopper moment: the global COS runway show held at the Dionysos Marble Quarry, the source of marble used to build the Parthenon, was a captivating setting that mirrored the sculptural silhouettes and dramatic draping of the COS 2025 collection.
OUTSTAND shaped COS’s Greek presence by curating the local guest list and guiding the brand through the local media and fashion scene. With names like Adrien Brody and Sharon Stone in attendance, the show was nothing short of a Grecian epic, catapulting Athens and COS into the global fashion conversation.
Through each targeted activation, OUTSTAND delivered on its brief to build meaningful brand visibility, positioning COS as a reference within the fashion and cultural landscape.
