Every activation reinforced COS as a benchmark in contemporary design while building connections with media, creatives, and the wider fashion scene.

OUTSTAND drove impactful, well-timed brand moments, starting with the e-commerce launch, amplified via influencer partnerships, product seeding, and press outreach, followed by Athens retail milestones: the first COS store at Golden Hall and the flagship opening on Ermou Street.

And then, the showstopper moment: the global COS runway show held at the Dionysos Marble Quarry, the source of marble used to build the Parthenon, was a captivating setting that mirrored the sculptural silhouettes and dramatic draping of the COS 2025 collection.

OUTSTAND shaped COS’s Greek presence by curating the local guest list and guiding the brand through the local media and fashion scene. With names like Adrien Brody and Sharon Stone in attendance, the show was nothing short of a Grecian epic, catapulting Athens and COS into the global fashion conversation.

Through each targeted activation, OUTSTAND delivered on its brief to build meaningful brand visibility, positioning COS as a reference within the fashion and cultural landscape.

As one of Europe’s leading fashion e-commerce platforms, the goal was to generate a powerful wave of social visibility that would build anticipation, drive conversation, and position About You as the brand to watch.

OUTSTAND managed the full experience from talent-sourcing and negotiations to content direction and campaign rollout. The campaign peaked with a large-scale launch event that showcased OUTSTAND’s gamut of services: from concept creation to location scouting, coordinating with the production team and event management.

OUTSTAND’s strength as a one-stop shop is what clients like About You seek. More than 200 social media stars, celebrities and journalists celebrated the lift-off to Greece’s new shopping destination, making it one of the most-talked about influencer gatherings in Greece on social and traditional media. Packed with immersive installations and shareable moments, About You’s launch is a benchmark in the industry for  capturing a considerable market share of voice in a limited amount of time through multi-phase PR campaigns.

The goal was to spark conversations and stay firmly in the spotlight as Swarovski entered a new phase of brand repositioning, aiming to express a bolder and more contemporary identity that combined its heritage in craftsmanship with stylish creative direction. At the core of OUTSTAND’s approach was the gradual evolution of the brand’s collaboration ecosystem, introducing creators and personalities who reflected Swarovski’s renewed aesthetic and could authentically communicate its new positioning to fashion and digital audiences.

Through dedicated video and content shoots, OUTSTAND ensured visual consistency, elevated aesthetics, and cohesive storytelling across influencer campaigns.

The renewed collaboration ecosystem, combined with ongoing media and influencer activations contributed to consistently achieving the brand’s media objectives.

OUTSTAND turned the brand’s Greek debut into a fully immersive playground bringing together creators, media, and beauty insiders into the brand’s quirky world. A full-scale experiential takeover with interactive brand corners, hands-on mask stations, game-inspired activations and photo ops, converted curiosity into content creation and social sharing.

OUTSTAND led the overall experience design and coordination of the event, ensuring cohesive story-telling. The thinking was simple: if people connect with the Dr. Jart+ universe in a meaningful way, they will naturally share it, turning guests into storytellers and active brand advocates.

The outcome was a launch that was both impactful and authentic, generating immediate traction within the Greek beauty community for Dr. Jart+.

Brown Hotels’ approach to hospitality was unorthodox: peeling of the stiff formality of hotel stays and planting roots in areas that weren’t exactly buzzing with lifestyle appeal. The mission was to launch a new international brand and transform how people see both hotels and the neighborhoods around them.

OUTSTAND plugged Brown Hotels straight into the city’s vibrant creative scene by presenting the hotels as open platforms for artists and designers to come together. Through collaborations across art, fashion, music, and gastronomy, Brown hosted a rich repertoire of experiences that engaged both the local community and international visitors. This was matched with a sharp, consistent storytelling engine that fueled media visibility in the Greek press and in premium global publications.

Through engaging storytelling across travel, lifestyle, design, and tourism platforms, OUTSTAND positioned Brown Hotels as creative hubs for photoshoots, fashion projects, and cultural activations, reshaping how central Athens is seen, experienced, and discussed. At Brown Acropol, the walls pulse with the raw, rebellious spirit of Athens through Spyros Staveris’ striking images. Dave Red Omonia served as a filming location for the Netflix series Maestro, while Brown Acropol hosted parallel exhibitions for Art Athina. From music videos to high-fashion editorials, Brown’s design-forward spaces continue to attract artists and tastemakers, turning each property into a stage for modern cultural storytelling.

The strategy went beyond brand recognition, focusing on what makes each property unique. From the urban pulse of The Social Athens Hotel and Radisson Blu Park Hotel Athens to the Cycladic elegance of Radisson Blu Euphoria Mykonos and Zaffron Resort Santorini, and the laid-back coastal energy of Radisson Resort Plaza Skiathos, every hotel was brought to life with its own voice, mood, and story.

To support this shift, OUTSTAND led a multi-layered communications approach, blending traditional PR with digital storytelling and culturally relevant collaborations. Influencers, media, and creatives were engaged to capture each property through an authentic, on-the-ground perspective, while PR events, brand partnerships, and curated shoots kept the narrative fresh and visible.

The result was a more dynamic and differentiated presence for Radisson Hotel Group in Greece, driving awareness and consistent engagement with modern travelers.

The focus was on honoring its legacy while positioning it as a dynamic, forward-looking institution, a living hub for knowledge, research, and education. To that end, the event balanced institutional gravitas with accessibility, introducing the “Biodiversity: Everything is Connected” exhibition as a powerful statement on sustainability and interdependence. From narrative development to full-scale execution, OUTSTAND orchestrated every detail, bringing together the President of the Hellenic Republic, government officials, and leading figures from the scientific and cultural spheres while ensuring cohesive storytelling and strong media impact. The inauguration not only elevated the museum’s public profile but firmly positioned it as a central pillar in Greece’s cultural and scientific landscape.

Beyond the milestone event, OUTSTAND continues to shape the museum’s evolution into a vibrant, outward-looking institution. Managing an integrated scope that spans sponsorships, social media, and audience engagement, the agency has redefined how the museum connects with the public. A cornerstone of this effort is the creation of the Nature Team membership programme, designed to foster a deeper relationship with nature through curated experiences: from family-oriented activities like treasure hunts and sleepovers to guided nature walks, hikes, and adult workshops.

Through these ongoing initiatives, the museum is no longer just a place of knowledge, but a living, participatory hub that brings communities together around environmental awareness and discovery.

A sharp media relations and social media strategy with creators across beauty, lifestyle, and tech communities ensured balanced visibility across all product categories, deepening the brand’s footprint in the Greek market.

Centred on Dyson’s core belief that any product or experience can be enhanced, OUTSTAND focuses on building sustained, credible visibility through a layered communication strategy.

From virtually no awareness, Dyson has been transformed into a true love brand and a highly sought-after name. Through a mix of influencer collaborations, strategic media relations, PR activations, and a strong editorial footprint, OUTSTAND continues to place stories, product features, and editorial content, prioritizing authentic storytelling that showcases the Dyson experience.

From creating and growing the brand’s social media presence to securing premium placements in leading titles such as Harper’s Bazaar, Vogue, and ELLE, OUTSTAND’s strategy turns sustained storytelling into high-impact visibility.

Key moments continue to amplify this momentum. A world-first live hair styling performance at premium department store Attica’s experiential display space captured public attention, drawing crowds and sparking conversation. A major pop-up at Astir Vouliagmeni reinforced Dyson’s premium positioning, while global initiatives like the Backpack Project and the Clear Air Project extended the brand’s purpose-driven narrative locally.

The result is a strong, sustained market presence, positioning Dyson as one of the most recognizable and aspirational brands in Greece’s technology and lifestyle landscape.

OUTSTAND set out to move Reebok from reps and routines into the rhythm of the street, embedding it into the cultural conversations shaping a new generation. Through a sharp, consistent PR strategy, Reebok stepped beyond performance and into style, with curated media placements, targeted press storytelling, and collaborations with a new wave of influencers who live at the intersection of fashion, music, and digital culture. The shift was to reposition the brand not beyond its traditional sports narrative to a culturally relevant brand.

To make that shift stick, OUTSTAND built a series of creative partnerships and special projects that tapped into unexpected communities and under-the-radar assets: from collaborations with gamers around key sneaker drops to highly stylized photo shoots and editorial features in edgy city mags like Athens Voice and Lifo. Every touchpoint was designed to reshape perception.

By shifting the communication from purely performance-driven messaging to a more lifestyle-oriented storytelling, Reebok re-emerged as a lifestyle-driven brand with renewed relevance among younger, style-conscious audiences: firmly rooted in its athletic DNA, but fully fluent in today’s cultural landscape.

Drawing inspiration from the legendary Porsche 911 Carrera (1963–2023) and the timeless craftsmanship of TAG Heuer’s Carrera watches, the night brought together a dynamic group of women from business, culture, and media.

Guests got an up-close look at the TAG Heuer Carrera collection, while two classic Porsche models quietly stole their share of the spotlight, serving pure heritage, speed, and racing DNA.

The evening picked up pace with a screening of the anniversary film “The Chase for Carrera,” starring Ryan Gosling, before transitioning into a beautifully curated dinner. And just when everything felt perfectly polished, the night took a playful turn with a surprise stand-up set by entertainer Lambros Fisfis.